SULDN the fashion label set up by Print Designer Sera Ulger. Based in the heart of East London, Dalston. The Fashion Print House creates hand painted designs at the Ulger Lab Studio. 

Made in the UK and working with Great British factories.

'TheFishBeLike' Launch SS15 @AceHotel Shoreditch

'TheFishBeLike' Launch SS15 @AceHotel Shoreditch


SULDN capture’s the vibrancy of East London and the nostalgic memories of growing up in the 90’s in London. With quite a bright and loud style at the same time a sense of girl power through her cuts and finishes SULDN enables a unique attitude for the sassy girl we design for. Not the age group but the mind set. The collections prints are inspired through colours and the vibrancy of the fish world, which are hand painted in house and designed on to our signature styles including our jumpsuits.



'The Fish Be like' Spring Summer collection is inspired through the striking colours from the underwater world, hand painted at the Ulger Lab we design each print through illustrations. The collection styles range from our printed beanies, signature jump suits, summer maxi's and unisex boyfriend jumpers and joggers. 

"TheFishBeLike" SS15 Campaign Shoot

"TheFishBeLike" SS15 Campaign Shoot



The Ulger Lab Studio offers unique styles, using digital prints on a variety of jerseys, including satins, scubas, poly lycra and more from our fabric mill based in London. Our close relationship with our mills and factory’s gives us the space to be creative and develop original styles into our seasonal collections. 



WHAT WE ARE - Rare, Bold, 90’s, Fearless, Loud & Pretty.

ULGERLAB MOTO: "Injecting the world with colour"