Topshop X SULDN Launch event 'AW17 Gyptian Life'

Topshop X SULDN Launch event 'AW17 Gyptian Life'

Our last pop up event with TOPSHOP - launching our latest collection 'Gyptian Life' AW 16 in the heart of Liverpool city. 

We were welcomed by a friendly buzzing city and what a better way to launch one of hour happiest collections! 

Topshop asked us to collaborate and release our new range in there concessions department over the summer, we had the opportunity to connect with Topshops  customer and really have a great interaction with our new client base! 

No SULDN launch event is right without our classic party's we like to throw SULDN style of course.. so as we do, we threw a fashion show at the out of hours at Topshop one evening and invited all the fashion bloggers and had a private/ styling shopping event, so huge thanks to Topshop and the ladies who worked in to the eve with us! A massive thank you to all our models who couldn't of rocked the range as bad ass as they did! Thank you girls. 

And hugely important to mention our in house team who brought the vision together you were all part of the magic coming alive and was a huge contribution to making this collaboration possible, thank you all. 

 With a successful turn out and getting the opportunity to meet such inspirational lasses we had a blast!

Liverpool you are one magical city and we shall be back ;) 

Topshop we cant wait to show you our next collection and look forward to future collaborations! 


TOPSHOP Invites 2016

Confetti Crowd X SULDN Collaboration

We are so excited for our summer collaboration with the Confetti Crowd as we enter into it wearing our signature rainbow print and zig zag joggers.







Confetti Crowd


Reunited and we are LOVING Heidi and Lulu in our SULDN Rainbow Ombre and Rainbow Tee, pairing perfectly with summer fresh accessories they are ready for summer in these perfect Confetti Crowd picks. 


Photographer- Maximilian Hetherington

Confetti Crowd
Confetti Crowd
Confetti Crowd

We had the pleasure of having the rainbow queen Heidi Petite at the Ulger Lab for SS15

Heidi Petite from hottest girl group Confetti Crowd joined the Ulger Lab to shoot our high summer SS15 range.

The day was surrounded by rainbows, laughter and Heidi's most amazing high pitched 'c'ya later'! 

In our dream team -

 Photographer - Maximilian Hetherington 

 Stylist - Chiara Conway .

 Model - Heidi Petite 

heidi petite
My favourite piece is from the first look which was the Lilac Fish Maxi Dress. I love the way there was pink fur and super fun props!

Cannot wait to shoot with SULDN team again!
Shooting for Sera Ulger London was an amazing day with the a perfect team. The shoot was hilarious! The vibe was a perfect for shooting the SS15 colourful collection.